I’ve been spending a lot of time working with small business owners on their SEO and Marketing plans.  One of the things we recommend for business owners who are passionate about their business is to blog regularly about topics related to their business.

However, to get the most out of your business blog you must follow one critical rule:

Provide value!

The reason behind this is that no one will want to read your blog if they don’t get something out of it.  Selfish, right?  Not really, I’m a very busy person so I choose what I spend my time on very carefully which means that, outside of my family, I don’t spend time on blogs that don’t provide a very specific value to me.

You’ll do well to provide tips, tricks, information and links that your readers can use and appreciate.

If you want to read more about this subject Super Blogger Joel (from JoelOnSoftware) wrote about it here